Here at Hero & Leander we love nothing more than a good hat for the social season, so when we were invited to DUKES to hear more about the collaboration with Lock & Co we just couldn’t resist.
Spring marks the start of this year’s social season with events such as The Chelsea Flower Show, Wimbledon, Royal Ascot and Henley Regatta dominating the calendar, as well as a host of summer weddings and parties to attend. For those with an eye for style, no outfit is complete without an exquisite hat to match, which is why this year DUKES has partnered with Lock & Co. Hatters, a stone’s throw away from this five-star hotel, to ensure that guests of DUKES can look and feel their best on the big day, wearing only the highest quality and most fashionable hats this season. Having started off as a hatters (purely for men), Lock & Co have now branched into ladies hats. Couples staying at DUKES can now have hat fittings together in preparation for the busy season ahead. As one of the most iconic milliners in London you may expect the service to be a tad pretentious but Lock & Co pride themselves on being approachable and accessible to all.
As an award-winning, quintessentially British hotel tucked away in Mayfair, DUKES is a classic choice for attendees of the most coveted social events in the UK. For many, the most important part of their outfit, but often trickiest to source is the hat – the finishing touch to a sophisticated look. From the finest quality traditional headpieces, to head-turning couture hats, Lock & Co. Hatters have been dressing London’s elite for centuries, and now their expertise and quality services will be available complimentary to DUKES guests.
Long gone are the days of checking in a hat box as extra luggage or rushing out to find your ideal accessory at the last minute; DUKES and Lock & Co. Hatters are working to aid time-poor, fashion-conscious travellers staying at the hotel, to alleviate them from any hassle or time pressures. Whether guests have purchased a fashionable fedora, classic cap, or traditional top hat, the dedicated team at Lock & Co. Hatters are delighted to treat guests of DUKES to complimentary services, to make their headwear fit perfectly and truly stand out this social season. If you are one of those people that believe that hats don’t suit them, think again. In fact that was us, until we spoke to the fabulous Managing Director, Sue Simpson who showed us otherwise. Lock & Co. Hatters believe that there is a hat to suit everyone and they take pleasure in sourcing the ideal style for the individual.
Sue Simpson, Managing Director of Lock Hatters said “Lock & Co. Hatters marks its 340th anniversary this year and to celebrate this momentous birthday, we have decided to partner with DUKES LONDON to kick off the social season. We are delighted to be offering DUKES guests a host of complimentary hatting services to ensure that they turn heads for all the right reasons!”
Complimentary services from Lock & Co. Hatters include:
- Top hat polishing
- Band & bow changing
- Hat fittings
Managing Director of DUKES, Debrah Dhugga has commented “DUKES LONDON is delighted to be working with such a famous Mayfair institution as Lock & Co. Hatters. We feel the two have perfect synergy: both quintessentially British, both transcending the test of time to become a true classic in their respective industries. Having a passion for fashion myself, I am extremely excited to be hosting Lock & Co. Hatters as partners.”
For more information on DUKES, St James visit www.dukeshotel.com.
Nightly rates in a DUKES room at DUKES LONDON start from £311 inclusive of VAT and breakfast, with complimentary upgrade to next room category. For more information please call 020 7491 4840
For more information on Lock & Co. Hatters please visit www.lockhatters.co.uk